Empowering 13,500+ Girls Globally: The FREE Fund
Project Overview
The FREE Fund is a participatory grant-making initiative supporting girls, women, and non-binary people worldwide. I created the brand identity, conceptual framework, and website for Women Win, enabling grant applications and communications. My work helped launch a platform that attracted 1,700 applications, supported 13,500+ beneficiaries, and secured over €700,000 in funding, demonstrating both reach and credibility.
Role & Contribution
Brand identity and visual design
Conceptual framework for participatory grant-making
Website development for applications and communications
Key Outputs
Brand and identity system for program launch
Fully functional application platform
Campaign materials and communications templates
A seed being nutured and protected embodies the spirit of ‘financial resilience and economic empowerment’.
A series of illustrations were created by Moonshine Madness to build upon the visual identity established by the brand mark.
The combination of portraits of women and plants further communicate the themes of nurturing, reslience and the fulfillment of potential.
Project Impact
1,700+ applications submitted worldwide, showing high demand and relevance
13,500+ beneficiaries
reached globally through grantee programs
€721,488+ secured in foundational funding from the People’s Postcode Lottery
€163,072 regranted to grantees for sustained programming