Crafting Football Stories: World Cup Series with Ryu Voelkel

Project Overview

No Hands is a World Cup–themed football culture book series by Ryu Voelkel, blending essays, storytelling, and visuals. I served as Creative Director for all three books, overseeing cover design, layouts, and all creative decisions, and also built the website and supported the Kickstarter campaign. My leadership helped fund the project and bring it to a global audience of football fans.

Role & Contribution

  • Creative Director for all three books

  • Cover design and full creative oversight

  • Website creation for sales and community engagement

  • Creative support for Kickstarter videos and campaign

Key Outputs

  • Full book design and layouts

  • Kickstarter campaign materials and videos

  • Website with e-commerce capabilities

No Hands
Brazil 2014

No Hands 2
Russia 2018

No Hands 3
Qatar 2022

Cover and layout by Natalia Demska

Project Impact

Raised €70,000+ on Kickstarter

Sold 800+ copies internationally

Featured in football culture press

Amplified global visibility of World Cup football storytelling

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