VfL’s StrongHER: Empowering Girls Through Football & Mentorship
Project Overview
STRONGHER is VfL Wolfsburg’s women’s sports empowerment initiative, delivering football training, mentoring, and educational opportunities to girls internationally. I worked as Creative Lead at Deloitte Digital, collaborating with a multidisciplinary team to shape the branding, naming, and rollout strategy. My leadership ensured the program had a cohesive visual identity and strong communications framework for stakeholders.
Role & Contribution
Brand naming and identity
Rollout and communications strategy
Key Outputs
Logo and visual identity system
Communications framework for stakeholders
Project Impact
228 girls directly participated in U.S. and Mexico programs
300+ participants engaged in related German diversity events
International expansion from U.S. pilot to Mexico
Supported scholarships and mentoring programs