Football without authenticity is meaningless. I create experiences that bring clubs, players, and communities to life.

“I can think of no higher praise than this: Andrew has that rare gift of leadership, the ability simultaneously to comfort, cajole, inform, and inspire. Andrew has achieved this by thinking carefully about our identity—not only the kind of football we like to play, but also what we stand for in terms of our values. Every participant is made to feel as if their contribution, however small, is truly crucial.”

Musa Okwonga, Author