I help organisations doing important work be understood, trusted and backed.

I’m an independent brand strategist and designer based in Berlin. For over 15 years I’ve helped NGOs, foundations and purpose-led organisations turn big ideas into brands people understand, trust and act on.

What I do

Visual identity design
Logo design
Identity systems
Brand guidelines

Brand applications
Website design
Presentation decks
Print and publications
Stationery
Social media layouts
Brand imagery direction

Credentials

Brands

United Nations
Deloitte
New Balance
European Climate Foundation
VfL Wolfsburg
GCAP
Women Win
Where Is Football
Ampega
EDEKA
Indie Football
BYD

Work Experience

2021 - 2024
Deloitte Digital,
Brand Development
Studio Design Lead

Awards

2024
iF Design
Smartbroker+

2023
German Brand Award
Ampega

Education

2022 – 2023
University of Lisbon
Master in High Performance Coaching

2002 – 2005
University of Queensland
Bachelor of Psychology (Honours)

Beyond the studio

SFC Unicorns

Founder and head coach since 2015. From one team of 25 to a community of 100+ members.

Berlin Indie Football Festival

Founder. 200+ paying attendees, 25+ speakers, New Balance & Where Is Football as partners in 2026.

Leadership & Coaching

Master’s in High Performance Football Coaching, University of Lisbon.