Building a Football Community from Scratch in Berlin
Project Overview
SFC Unicorns is an amateur football club in Berlin emphasizing sport, community, and creativity. As founder, head coach, designer, and community lead, I built the club from scratch, developing its identity, digital presence, and programming. The club now engages a growing community and has become a recognized cultural hub for football in Berlin.
Role & Contribution
Founder and head coach
Club branding and digital design
Community development and operations
Key Outputs
Club visual identity and branding
Website and digital communications
Coaching programs and community initiatives
Project Impact
100+ weekly registered players since club foundation
Club featured in Berlin football press and community events
Established a sustainable, replicable club model for community football
Antidiskriminierungsstelle des Bundes (ADS) video reached 175,000+ views on YouTube, amplifying inclusion and diversity