SFC Unicorns are a football club that celebrates a deep love for football, embracing the vibrant diversity of both their players and the city of Berlin.

After 10 years the Unicorns had grown from a group of friends playing football to a community with over 70 members, multiple teams and a player-defined mission of creating a supportive environment that fosters collective growth and genuine self-expression, both on and off the pitch.

The challenge was to evolve the club’s identity without losing its soul. Our solution was an identity built around the idea that “Unicorns are real”, a celebration of the unique individuals who shape this community and the beauty of the place they’ve created together.