Fifteen years ago I founded SFC Unicorns, a community football club in Berlin, and I've coached and directed it ever since. It's been the one constant since I moved to Europe: a hobby and side project that became something much bigger. It's where I've tested my ideas in the wild, created a family away from home, and found more energy and purpose than I sometimes know what to do with. It's also where I learned what a real club identity actually looks like, from the inside-out.