Taking Howler Online: Digital Expansion for a Global Football Voice
Project Overview
Howler Magazine is a globally recognized independent football culture publication. I designed and built their first website, enabling digital subscriptions and expanding the magazine’s online presence. This foundation helped Howler grow readership, integrate e-commerce, and extend cultural reach internationally.
Role & Contribution
First website design and build
Support for digital expansion and subscription sales
Key Outputs
Subscription-enabled website
UX and content architecture
E-commerce integration for online sales
Project Impact
Enabled first online subscription platform for Howler
Supported growth toward 5,000+ subscribers across early issues
Helped build digital presence for a globally recognized football culture brand
Laid groundwork for long-term digital revenue