Cantina: A Home for Curated Football Culture
Project Overview
Cantina Football is an independent football culture platform exploring the game through community, creativity, and storytelling. Built as a modern “cantina”— place to gather, exchange ideas, and reflect—the project brings together essays, interviews, visual culture, and curated references from across the global football landscape. I founded and developed Cantina Football as a long-term editorial and cultural project, shaping both its identity and its voice.
Role & Contribution
Founder and creative director
Brand concept, naming, and positioning
Editorial direction and content strategy
Website design and publishing setup
Key Outputs
Brand identity and tone of voice
Editorial formats and content categories
Website and publishing platform
Ongoing written and curated content
Project Impact
Established a distinct editorial voice within contemporary football culture
Created a platform designed for long-form thinking, not short-form news cycles
Built a flexible framework for future expansion (print, video, events, collaborations)
€163,072 regranted to grantees for sustained programming