Indie Football: The DIY space for football teams
Project Overview
Indie Football is an independent football media platform championing the voices, stories, and communities that exist beyond the mainstream. At its core is a DIY space for football clubs and communities — offering essays, interviews, and practical tools to help teams grow, thrive, and stand out. I founded and developed Indie Football as a long-term editorial and cultural project, shaping its identity as a home for independent football thought, creativity, and action.
Role & Contribution
Founder and creative director
Brand concept, naming, and positioning
Editorial direction and content strategy
Website design and publishing setup
Key Outputs
Brand identity and tone of voice
Editorial formats and content categories
Website and publishing platform
Ongoing written and curated content
Project Impact
Established a distinct editorial voice within contemporary football culture
Created a platform designed for long-form thinking, not short-form news cycles
Built a flexible framework for future expansion (print, video, events, collaborations)