Schöne Neue Welt
Logo, visual identity
Schöne Neue Welt was a two-day environmental conference held in Berlin which provided a critical reflection of our current social situation and the challenges of the coming decades.
The task was to create a symbol and accompanying visual aesthetic which encouraged those attending to move between the future and present, utopia and dystopia, in a dynamic, tactile manner which engaged the senses and inspired the mind.
The pill symbolises the choice to take action and responsibility for the environment and our future within it.
By creating alternate and contrasting visions of the future within the pill through hand-painted textures, we reinforce the control we have over the future of our environment.