European Climate Foundation · Forum for a New EconomyMany Parts, One Whole: Launching Forum for a New Economy
Sector
Economic policy, climate
Role
Brand Designer
Year
2019
The Challenge
The Approach
The organisation's goal is to bring many voices and disciplines together into one new way of thinking. The mark expresses that directly: a circle built from multiple dots, separate parts forming a connected whole that feels global and connected. A teal palette and bold typography gave the new brand confidence and clarity.
The Solution
The European Climate Foundation was launching Forum for a New Economy, a new platform for rethinking economic policy. It needed a brand that felt credible and global from day one, and a complete set of materials ready in time for its launch event in Berlin.
The identity came to life across the launch event: printed programmes, roll-ups used as stage backdrops, tote bags, stickers, notepads and stationery. Every piece carried the dotted mark and bold type, so a brand-new organisation made a cohesive, confident first impression on everyone who attended.
Impact
Forum New Economy has since grown from a new initiative into an independent organisation. The brand created for its launch is still in use seven years on, from the dotted mark to the teal palette.