The FREE Fund
Logo, visual identity
The FREE (Financial Resilience for Economic Empowerment) Fund invests in sustainable solutions to enhance economic resilience and empower adolescent girls, young women, and their communities.
A seed being nutured and protected embodies the spirit of ‘financial resilience and economic empowerment’.
A series of illustrations were created by Moonshine Madness to build upon the visual identity established by the brand mark.
The combination of portraits of women and plants further communicate the themes of nurturing, reslience and the fulfillment of potential.
